About / without the ceremonial headshot

I build the ad, cut the film, and automate the boring bit.

My work sits between visual design, motion, editing and creative technology. I enjoy making campaign ideas feel tangible — then building cleaner ways to produce the twelve sizes, three formats and last-minute revision that inevitably follow.

I'm especially interested in growing deeper into After Effects and Premiere Pro: title design, short-form storytelling, compositing, transitions and the editorial choices that make a piece feel intentional.

I use AI as production material, not as a substitute for direction. The useful part is choosing, shaping, checking and assembling until the result belongs to the project rather than the model.