Creative Direction
Taste, narrative, mood, format, and the final feeling of the thing.
I am Darsh, a creative director with a sharp eye for taste, a deep curiosity for technology, and a practical obsession with using AI to remove friction from creative production.
Public side
The public site is for collaborators, clients, and curious people. The private side becomes an operating dashboard later.
Repos
27
Focus
AI + Creative
Mode
Build in public
Taste, narrative, mood, format, and the final feeling of the thing.
Turning models into reliable creative systems instead of one-off tricks.
Small tools, scripts, dashboards, and bridges that remove friction.
Approach
Make tools that disappear into the work.
Use AI for leverage, not for blandness.
Keep taste in the loop until the final mile.
Ship practical systems that solve real creative bottlenecks.
GitHub Projects
Robust Figma-to-After Effects layer transfer — Figma plugin + AE CEP panel. Handles auto-layout, components, text, blend modes. Bidirectional sync.
Auto-caption After Effects compositions — Whisper transcription, Claude cleanup, styled text layers with hold keyframes.
AI-powered rough cut for Premiere Pro — Whisper transcription + Claude analysis → best takes, in/out points, Premiere XML.
eslint for brand design — validate AI outputs against brand rules. YAML brand specs, color/typography/voice checking, compliance reports.
Upload any AI image → get ready-to-use SD/Flux prompt + style analysis. Reverse-engineer prompts with Claude vision.
Fix ComfyUI OOM crashes — real-time VRAM monitoring, auto-unload models between stages, LRU cache, memory budget mode. ComfyUI custom node.
Index all AI-generated images with full metadata — model, LoRA, seed, CFG, prompt. Visual gallery with faceted search, remix, ratings. Python + Streamlit.
Natural language to After Effects composition — describe motion in plain English, get ExtendScript that builds the full comp.
Extract W3C design tokens from Photoshop PSD files — colors, typography, spacing, border-radius. Style Dictionary compatible.
Direction, restraint, rhythm, hierarchy, mood, and the small choices that make work feel intentional instead of generated.
I use AI like a studio multiplier: writing tools, auditing output, building bridges between apps, and turning fuzzy workflows into repeatable systems.
Collaborate