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Instagram Story Ads

Vertical story-format ad creatives

Client: Urban Space
Frames: 3
Format: 9:16
Master: 1080×1920

CONTACT SHEET · STORY-ADS · 3 FRAMESAPPROVED ✓

Instagram Story Ads — frame 1 of 3 — 01A9:16 · 1080×1920

Instagram Story Ads — frame 2 of 3 — 02A9:16 · 1080×1920

Instagram Story Ads — frame 3 of 3 — 03A9:16 · 1080×1928

◆ The brief

Urbanspace's horizontal and square ad creatives didn't translate well to Instagram Stories format. They needed vertical-native designs that feel organic in the Stories feed.

◆ The idea

We designed a series of vertical-first story ads with bold text overlays, swipe-up CTAs, and product showcases optimized for the 9:16 format. The designs feel native to the Stories environment.

◆ The impact

Story ads became one of Urbanspace's top-performing placements, with completion rates significantly higher than repurposed feed creatives.

Instagram StoriesVertical DesignSocial Media

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