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Fresh Bedsheet Launch

January 2025 new collection launch

Client: Urban Space
Frames: 5
Format: 1:1
Master: 1080×1080

CONTACT SHEET · FRESH-BEDSHEETS · 5 FRAMESAPPROVED ✓

Fresh Bedsheet Launch — frame 1 of 5 — 01A1:1 · 1080×1080

Fresh Bedsheet Launch — frame 2 of 5 — 02A1:1 · 1080×1080

Fresh Bedsheet Launch — frame 3 of 5 — 03A1:1 · 1080×1080

Fresh Bedsheet Launch — frame 4 of 5 — 04A1:1 · 1080×1080

Fresh Bedsheet Launch — frame 5 of 5 — 05A1:1 · 1080×1080

◆ The brief

Launching a new bedsheet collection in January meant competing with post-holiday sale fatigue. Urbanspace needed fresh, clean creatives that felt distinct from the winter campaign.

◆ The idea

We designed a 'fresh start' themed campaign with bright, airy visuals that contrast the heavy winter aesthetic. The clean layout and vibrant colors signaled a new season and new collection.

◆ The impact

The launch campaign successfully re-engaged dormant customers and drove strong first-week sales for the new collection.

Product LaunchCreative DirectionCampaign Design

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