● V1 · Campaign · Campaign system / Urban Space
Rakhi gifting system
A Rakhi campaign built like a small world
A six-part gifting story that turns a bedsheet collection into a warm, useful Rakhi present instead of another product tile shouting into the void.
Client
Urban Space
Track
V1 · Campaign
Format
1:1 · 6 frames
Year
2026
Toolkit
Creative direction · Campaign design · AI image production · Art direction
Markers · how it came together
Challenge → Approach → Contribution
00:00 · Challenge
Make a familiar home-textile product feel emotionally relevant to Rakhi while keeping the product, gifting box and room styling believable across every frame.
00:15 · Approach
I treated the set as one visual narrative: warm editorial light, a restrained cream-and-maroon system, recurring gift-box cues and copy that progresses from problem to payoff.
00:30 · Contribution
Concept development, image direction, product-fidelity checks, layout system, copy hierarchy and final multi-format campaign assembly.
Export settings · deliverables
One idea, every frame
6 outputs from this sequence
Up next on the timeline · SEQ_02
Dreamy aesthetic →